This Privacy Policy describes how your Personal Information is collected, used, and shared when you visit or make a purchase from hellosparkly.com (the “Site”). The policy also tells you about your privacy rights and how the law protects you. By using the Site, you agree to the collection and use of Personal Information in accordance with this Privacy Policy.
What Information We Collect
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We collect additional information if you sign up to receive our newsletter. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. This section explains what Personal Information we collect and why.
Device InformationWhen you visit the Site, we automatically collect certain information about your device, including your IP address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using technologies to track the activity on our Site and store certain information. The tracking technologies used are cookies, log files, web beacons, tags, and pixels. Their purpose is to collect data to improve and analyze the Site. See “How We Use ‘Cookies’ & Other Tracking Technologies” below for more information.
Order InformationWhen you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, phone number, and payment information (including credit card numbers). We refer to this information as “Order Information”.
Subscription InformationWhen you subscribe to our newsletter, we collect your name, email address and the location (city and country) of your IP address.
“Personal Information” in this Privacy Policy includes Device Information, Order Information and Subscription Information.
How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. In addition, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information we collect to help us screen for potential risk or fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use the Subscription Information we collect to send you our newsletter. We also use your information for data analysis.
Where We Send Your Personal InformationYour information, including Personal Information, is processed at Shopify’s operating offices and in any other places where the parties involved in the processing are located. Consequently, this information may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Information.
When & Why We Share Your Personal Information with Others
We do not sell your personal information. We use your address, phone number and email to process your order and contact you as you agree. We share your Personal Information with the following third parties to help us provide our services and fulfill our contracts with you, as described.
Shopify powers our online store and acts as the processor of your Personal Information on our behalf. You can read about how they use this data at https://www.shopify.com/legal/privacy.
Shopify Shipping/USPS ships your purchases.
Google Analytics helps us understand how our customers use the Site. You can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Under certain circumstances, we may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
We may disclose your Personal Information in the good faith belief that such action is necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
How Long We Retain Your Personal Information
We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will also retain and use your Personal Information to the extent necessary to comply with all business, legal and regulatory record-keeping requirements; resolve disputes; and enforce our legal agreements and policies.
How We Protect Your Personal Information
The security of your Personal Information is important to us, but remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially-acceptable means to protect your Personal Information, we cannot guarantee its absolute security. You can find more information about Shopify’s security measures at https://www.shopify.com/security.
How We Use “Cookies” & Other Tracking Technologies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. Shopify uses a number of different cookies, including functional, reporting and analytics, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the Site, for instance whether it’s their first time visiting or if they are a frequent visitor.
For more information about how Shopify uses these technologies, including a list of other companies that place cookies on our site, a list of cookies that Shopify places when they power a merchant’s store, and an explanation of how you can opt out of certain types of cookies, please see their Cookie Policy at https://www.shopify.com/legal/cookies.
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Your Rights
Deleting Your Personal Information
You have the right to delete or request that we assist in deleting the Personal Information that we have collected about you.
Our Site may give you the ability to delete certain information about you from within the Site.
You may update, amend, or delete your information at any time by signing in to your account, if you have one, and visiting the account settings section that allows you to manage your personal information. You may also contact us to request access to, correct, or delete any Personal Information that you have provided to us.
Please note, however, that we may need to retain certain information when we have a legal obligation or lawful basis to do so.
Privacy under the GDPR
This section supplements the information provided above in this Privacy Policy.
If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, transferred to a third party, or erased. If you would like to exercise these rights, please contact us through the contact information below.
Additionally, you have the right to object to processing based solely on automated decision-making (i.e., without human involvement), including profiling, when that decision has a legal or similarly significant effect on you.
We do not engage in automated decision-making using customer data. Shopify, our processor, uses limited automated decision-making only in ways that don’t have legal or similarly significant effects on you (e.g., to prevent fraud).
Please note that your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on Shopify’s statement of compliance with applicable laws here: https://www.shopify.com/legal/privacy#information-sharing.
Privacy under CCPA
This section supplements the information provided above in this Privacy Policy.
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the “Right to Know”), to transfer it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.
Links to Other Websites
Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the privacy policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
For more information about our privacy practices, if you have any questions about this Privacy Policy, or if you would like to make a complaint, please contact us by completing our contact form or sending an email to orders@hellosparkly.com.
